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Panelist Privacy Notice
This Notice states that The Nielsen Company has the express consent of each
member of your household, including the parent of any minor in your household,
to collect and use personal information about you and your household (both
adults and children) as described below, unless you contact us to advise us
Please be sure each member of your household reads this notice carefully.
Thank you for agreeing to join our select group of panelists. We are a
world-leading provider of market research, information and analysis, with a long
history of carefully honoring the privacy of panelists.
We assure you that we will never disclose personally identifiable information
to our clients. We will NOT use your personally identifiable information to
advertise, promote, or market goods or services to you. Our reports and analyses
to clients are made on an anonymous basis. Our clients never see any
single individual’s personally identifiable information. From time to time we
may request that you participate in projects or studies that would involve the
disclosure of identifiable data to clients, but we will notify you of that when
we request your participation, and we will not release identifiable data to
clients unless we specifically advise you otherwise.
How will we use the information you and other panelists provide us? We
use this information to perform market research, and to prepare reports and
analyses for our clients. This information is never used for direct marketing
purposes. We may combine the data you provide us with research tools and
information from other sources. Occasionally, we partner with or subcontract
with other companies and individuals. Such companies or individuals may have
access to personal information about you, but only as needed to perform their
functions. Notwithstanding any other provision of this Notice, we also may
disclose personal information to third parties when disclosure is required by
law, or desirable to permit us to exercise our legal rights or take action
regarding illegal activities or to protect the safety of any person. (You may
contact us at any time to see details of the parties to whom this information
has been made available.) If all or part of our company is sold, merged, or
otherwise transferred to another entity, we may transfer personal information as
part of that transaction.
What information do we collect? During the initial panel registration
process or as part of a research survey, we request certain demographic
information about you and others in your household, such as name, address,
telephone, e-mail, birth date, gender, occupation, education level, and income.
Once your household has voluntarily joined our panel, we will obtain additional
information about you and your household because we track a wide variety of
information about preference and consumption behaviors and exposure to
advertising. For example, depending upon the panels in which your household is
included, the information we collect may concern, in addition to everyday
personal and household products, video, television (cable, satellite or
otherwise), radio, music and reading material preferences and consumption, and
location data. If your household participates in a panel that involves
healthcare information, we may ask you certain health-related information about
you and the members of your household. If your household participates in a panel
that involves online or Internet activity information, we may collect ask you
information about your activity on your computer and online.
How do we collect personal information? Depending upon the panel,
information may be collected manually or automatically, and automatic data
collection may not always be obvious to you. For example, some radio and
television panels use meters that automatically collect electronic signals from
broadcasts, and other panels may involve automatic data collection technologies
that are even less obvious, e.g., GPS signals or radio frequency identification
tags. By participating on our panel, you specifically authorize us to receive
preference and consumption information about you either directly from you or
from your household or from outside sources. Outside data sources may include,
for example, the providers of the products and services you purchase or use,
retail “loyalty” programs, and organizations that collect data online. We may
periodically telephone you, and may periodically send you surveys or other
correspondence and collect information from you via e-mail if you provide us
with your e-mail address.
In order to manage our panel and to enhance your experience as a panelist, we
may place cookies on your computer. A cookie is a small amount of data, which
often includes an anonymous unique identifier, sent to your browser from a
website's computers and stored on your computer’s hard drive. These cookies are
not tied to personally identifiable information. On occasion, we may also use
cookies to understand your exposure to certain Internet advertisements as you
surf the Web. To opt out of sending us this information, please click
Please note: if you regularly delete your cookies, you will need to opt-out each
time you delete your cookies.
Your participation is always voluntary.
You may contact us if at any time you would like to see the information we hold
about you, or to ask us to correct or update this information, or to ask us to
delete all personal data that we hold about you, (in which case it may be
necessary for us to remove you from the panel) You may contact us at any time to
withdraw your consent and stop your participation in our panel.
Personal information security. We may store the personal details we hold
about you for as long as needed for the purposes indicated in this policy, which
may be indefinitely. We may store this data in your home country, or we may
transfer it to other countries. The data protection laws of other countries may
differ from those in your home country, but you may be assured that we will
handle personal information about you in accordance with this Notice and all
applicable laws. This data will be controlled by, and will be accessible
electronically only to select staff members. We have in place certain security
measures to protect personal data while controlled by us (for example,
firewalls), but the storage and communication of personal data cannot always be
About The Nielsen Company. The Nielsen Company is the world’s leading
marketing information company. Offering services in more than 100 countries, the
company provides measurement and analysis of marketplace dynamics and consumer
attitudes and behavior.
We may change this Notice.
This Notice supersedes and replaces any other statement we may have made to
you about our collection and use of personal information. We reserve the
right to update and make material changes to this Notice, and to our practices
in handling information, including personal information. If we materially change
our practices in handling personal information, we will notify you by posting
the revised Notice online.
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